Bachelor of Business Administration (BBA)

Programme Introduction

The degree is designed to give a broad knowledge of the functional areas of the company, and their interconnection, while also allowing for specialization in a particular area. Future leaders will need to balance the goals of economic success with the constraints of greater social and environmental responsibility. This career–oriented program prepares students for a variety of management careers.

Academic Objectives

BBA degree is equipped to meet the needs of dynamic national, regional and global business environments. A student studying business administration will be exposed to all fields of business education that includes general education, information systems, business and management education.The objectives of the program include:

  1. Enhancement of understanding of various business functions.
  2. To enable students to synthesize theory and practice.
  3. To develop in students a capacity of critical enquiry, logical thinking and analytical skills.
  4. To build student’s general education skills in areas like management, communication skills and IT.
  5. To inculcate values and ethics in students through academics.
  6. To motivate lifelong learning by exposing them to various sources of information.

Programme Code



  • Min. Duration 3 Years
  • Max. Duration 6 Years

Eligibility Criteria

10+2 in any stream or equivalent

Eligibility, admission criteria or any other condition mentioned here in or otherwise for admission to any programme is subject to change as prescribed by the university and/ or any concerned statutory body.

Career Prospects

IT Services Some of the relevant designations after BBA are:

  • Customer Care Executive
  • Junior Operations Manager or Senior Operations Manager
  • Project Analyst
  • Business Solutions Developer
  • Engagement Manager
  • Project Manager or Solutions Architect (from a business point of view)

Administration and HRM

  • Client Relation Executive
  • Management Executive in operations and logistics
  • Recruitment-related research process and human resource management
  • Office Administrator
  • Office Assistant
  • Back Office In-charge

Financial Services

  • Management Trainee
  • Business Development Executives
  • Relationship Associates
  • Financial Analyst

Marketing & Sales

  • Sales/ Marketing Executive
  • Data Analyst
  • Management Trainee for Business development,
  • Brand Manager


  • Management Trainee for operations and supply chain management
  • Sales Personnel
  • Store Manager
  • Retail Manager
  • Visual Merchandiser
  • Supply Chain Distributor and Logistics and Warehouse Manager
  • Product Development Manager
  • Retail Buyer

Hospitality & Tourism

  • Executive Trainee
  • Management Trainee for customer management and operations

Hospitality & Tourism

  • MBA
  • MCA/ M.Sc. IT/ M.Sc. CS